SALES COACHING
B2B sales coaching from someone who has carried the number.
Sales coaching helps sellers improve how they apply their skills in real conversations and opportunities. The focus is on specific habits, useful feedback, and practical changes in prospecting, discovery, demos, follow-up, and pipeline management.
WHEN THIS FITS
Small improvements in the right habits can change a career.
- You are an account executive who wants more useful prospecting and discovery conversations.
- You need a clearer view of why deals move forward or stall.
- You want direct feedback on demos, objections, negotiation, or follow-up.
- Your sales team needs focused skill development rather than a broad training program.
HOW THE WORK COMES TOGETHER
A clear scope.
Practical work.
Identify the skill that matters
Start with the seller’s current work and goals. Identify whether the biggest constraint is targeting, preparation, conversation quality, follow-through, or pipeline discipline.
Work on the actual selling
Agree a coaching format that fits the need. Focus on discovery, deal strategy, prospecting, or another specific area rather than trying to fix everything at once.
Practice and review
Translate feedback into concrete changes the seller can apply. Review what changed in the work and decide what to practice next.
Responsibilities, deliverables, meeting cadence, and availability are agreed for each engagement.
EXPERIENCE BEHIND THE WORK
Work directly with Austin Guest.
Personally closed more than $16 million in annual recurring revenue. Advanced from SDR to Head of Sales in four years. His experience includes sales leadership at SmartAsset, helping build Unbiased’s U.S. sales operation, and joining FINNY as its first sales hire and Head of Sales.
Explore Austin’s experience ↗BEFORE WE TALK
Your questions,
answered.
Is this individual coaching or team training?
Individual coaching and focused team workshops may be available. The format, scope, and availability are discussed before committing.
Can you review calls or deals?
Conversation review and deal coaching can be included when agreed. Any recordings or customer materials must be shared with appropriate permission and confidentiality safeguards.
Can coaching help with career progression?
Performance habits and promotion readiness can be part of coaching. There is no guarantee of a promotion, earnings increase, or quota result.
What does coaching cost?
Pricing depends on the work, delivery format, and scope. Start with a conversation about what you want to improve.
LET’S BUILD WHAT’S NEXT
You don’t need another impressive sales presentation. You need momentum.
Tell me what you’re building, what’s working, and where growth is getting stuck. We’ll find out whether there’s a fit.